The Samsung Galaxy S4 device was launched in style last weekend in Lagos

FUN, stylish and sophisticated is the device with all its functions. Hence it was launched in a stylish way at the prestigious Oriental Hotel in Victoria Island penultimate Friday.

Apart from the brand ambassadors Kate Henshaw and Banky W, many celebrities, style icons and people from different walks of life witnessed the official launch of the much-awaited Samsung Galaxy S4 device.

Kicking off with a fashion show specially organised by Samsung to celebrate young designers, the event highlighted the distinctive qualities of the phone while the crème de la crème of the entertainment industry laughed for several hours in the company of compere Seyi Law.

Amidst entertainment, four young and promising designers- Maureen Aurora Daniels, Clemas Couture, Unseen Designs, Tracy Zika and Karelle- exhibited their trendy wears on the runway. Each designer collection represented what the new GS4 Device stands for as a Life Companion for its user. On the Design for Life runway, Tracy Zika and Karelle’s designs that stood head and shoulders above the rest. With their simple yet classy manoeuvres of Ankara fabric with a nice blend of colour and shapes, the two ladies blew the crowd away and got people cheering at their work, as they interlaced S4 themes into their showcase.

Highlight of the evening was the formal launch of GS4 by Banky W.  He was invited on stage by Business Head, Hand Held Products, Mr. Emmanouil Revmatas to physically demonstrate the peculiarities of the phone and all through his rather energetic demo, constant gasps of ‘ohhs’ and ‘ahhs’ vibrated through the hall, as Banky highlighted the Drama Shot feature of the phone.

Breaking into some Jet Li-type moves, Banky showed the already mesmerised crowd how movement while taking a shot does nothing to blur a picture with the S4. The brand ambassador also showed off the Air Gesture and Sound and Shot features of the phone where you can easily answer a call without touching your phone and can record up to nine seconds of sound while taking a picture.

Performing along with Wizkid also electrified the entire show as GS4 device was launched into the Nigerian market in style. It was beautiful.