AS part of strategies to maximally utilise the evolving technological advancement in the nation’s outdoor advertising industry, Jigsaw-DBC Limited, a Lagos-based advertising agency, has launched a high-tech mobile advertising platform called Gotcha!

Speaking at the launching ceremony recently, the Managing Director of the company, Mrs. Nsima Ogedi-Alakwe, said Gotcha advertising initiative, an acronym coined from ‘got you’, is a mobile truck platform primarily designed to provide uninterrupted and quality digital advertising display, with additional functions like musical sounds and system and ability to penetrate any market.

The initiative, which is already in operation in Lagos State, is started with three trucks, whose square-shaped bodies are electrically dignitalised for advertising display with in-built inverters to power them. The three trucks provide 12 digital platforms, each with ability to display different adverts simultaneously with four speakers for premium sound system to deliver the messages in audible voice.

According to Ogedi-Alakwe, Gotcha is a breakaway concept from the conventional outdoor advertising especially one controlled by the consumers and can compliment those rigid television and radio advertorial campaigns.

Her words: “Gotcha is a nationally recognised and award-winning mobile advertising and experiential marketing service, offering unique alternatives to traditional print, radio, television and outdoor advertising. In a world of iPods and iPads, hand-held gaming machines, satellite radio, slipping newspaper ratings and tightening ad budgets, out of home advertising will stand the test of time because it is not controlled by consumers. It is one of the oldest, most prominent and fastest growing.”