DDB Lagos, the Exclusive Centenary Marketing Company appointed by the Federal Government for Nigeria’s Centenary Celebrations, on Thursday unveiled its media partners in the project.

Speaking at the event, which held at Sheraton Hotels, Ikeja, Lagos, the Minister of State for Works, Ambassador Bashir Yuguda, who represented the Secretary to the Government of the Federation (SGF), Anyim Pius Anyim, said the centenary celebration is very dear to the President Goodluck Jonathan-led administration, the nation and the entire citizenry, hence the partnership with the media.

He said: “The president has said over and over again that the celebration is purely private sector driven. The media consultant has been appointed; his duty is to be telling Nigerians each stage of the celebration.  We have lined up a lot of activities for the celebration and this is just one of the most important aspects. We need the media; we are a friend to the media and we believe that jointly, we can tell Nigerians what we are doing to celebrate our nation for turning 100 years.”

The media partners unveiled at the event include: The Guardian, BusinessDay, Daily Trust, The Nigerian Tribune, and Vanguard newspapers; Tell, Marketing Edge, and The News magazines; NTA, AIT, and Channels televisions; Cool FM, Nigeria Info FM, Ray Power FM, Wazobia FM, Classic FM, The Beat FM, and Radio Nigeria; and Keniss Music.

DDB Project Director, Mr. Ikemefuna Mordi, who unveiled the media partners, noted that the centenary celebration represents a remarkable milestone in the life of the country.

“One hundred years of existence is not a small feat for any nation; it represents a big milestone. It is therefore time for us to tell our own stories. We are tired of other people telling our story as a country. That is why we are partnering the media in this project because they are the ones to do the job,” he said.