NO doubt, the introduction of ‘Early Savers Account’ by Access
Bank has significantly transformed children financial product offering in the Nigerian banking landscape since its inauguration—unerringly what the country needs in recent time as a stimulant to improve saving culture especially among kids.

The campaign has become one of the major commitments of Access Bank’s contribution to the development of a sustainable economy by promoting financial literacy, encouraging financial responsibility and independence in school children, and setting them on the right path to a sustainable future.

This exposure to basic financial principles is to encourage them on how they could make sound money-related decisions as they grow up.

Commenting on the campaign, Divisional Director, Retail Banking Division of Access Bank, Obinna Nwosu said: “The ‘Access Early Savers Back to School’ campaign initiative is part of Access Bank’s resolve to promote continued financial responsibility and independence amongst the younger generation. It is an initiative for ensuring that our children, parents and guardians do not relent on their efforts towards achieving financial independence.”

With a minimum balance of N50, 000 maintained in their Account during the duration of the campaign that will end on January 31, 2013, account holders immediately qualify for ‘Dora branded Lunch Box’. This scheme is neither a raffle draw nor a promotion but a reward for customer loyalty.

“This serves as an avenue for showing our sincere appreciation to our numerous ‘Early Savers’ accountholders for their loyalty and continued patronage over the last one year; and to encourage other kids to pursue a secure financial future by opening an Early Savers Account,” Nwosu added.

Early Savers Back to School Campaign is an initiative that is more than just a financial product but rather an interactive experience for account holders as it comes on the heels of the bank’s strategic partnership with Nickelodeon, a global family entertainment brand to drive its financial inclusion strategy for kids, parents and educators.

Specifically, the ‘Access Early Savers’ campaign leverage a multi-dimensional approach in teaching the principles and value of money to the young children thereby inculcating strong virtues of hard work, honesty and diligence as well as the habits of savings.

The ‘Early Savers’ campaign, which started recently, is expected to end on December 31, 2012.

The bank’s innovative products and more contributed to its emergence as one of the top amongst highly rated West African companies in a rating by Forbes Magazine and Africa Business News (ABN Productions), the parent company of the pan-African financial and business channel, CNBC Africa. The list of the ‘Top Listed 25 West African Companies’ was made public at a special award ceremony organised by Forbes Africa in Lagos recently.

Access Bank ranked 11th on the list of top 25 companies in the West African capital markets comprising the Nigerian Stock Exchange, Ghanaian Stock Exchange and the Abidjan-based Bourse Régionale des Valeurs Mobilières SA (Regional Securities Exchange SA) or BRVM.

It could also be recalled that Access bank recently received ISO27001: 2005 certification from British Standard Institute (BSI). The certificate was presented to the bank at its Lagos, Head Office recently. The certification was in recognition of its commitment to ensuring safety of its transaction platforms and information assets, which guarantees the highest level of security for customers’ details and information.

Access Bank presently has branches in nine African countries and the UK. It is partnering with Nickelodeon, a US-based family entertainment firm, to provide Nickelodeon-branded gifts to Access Early Savers account holders who reach a minimum savings balance of N50, 000 (USD 318) by December 31, 2012.