EDIFIER, a new range of audio electronics, has entered the Nigerian market. Already being distributed in over 60 countries in the world, the well-designed and high-end audio electronics for entertainment and audio conferencing were unveiled recently at Four Points by Sheraton Hotel, Victoria Island, Lagos.

Founded in Beijing in 1996, Edifier is a multinational company with offices in Shenzhen, Hong Kong, Canada, Australia and Argentina. However, it has manufacturing facilities in Beijing and Dong Guan, China where more than eight million units of audio equipment are produced yearly.

According to Mr. Ifeanyi Nsorigwe, CEO, Albertronics Gadget Zone, his passion for high quality sound was responsible for entering into business partnership with the manufacturers of Edifier thus becoming the sole distributor of the brand in Nigeria.

“I studied Management Science at University of Lagos but I later found my way into electronic services. I established my company, Albertronics Gadget Zone some years ago and then became the sole distributor of Monster products in Nigeria. I love sound and this love for good quality sound has driven me into establishing a relationship with Edifier three years ago in Las Vegas, United States,” Nsorigwe says.

Nsorigwe also said that the beauty of the audio equipment is that they come handy for both indoor and outdoor entertainment. “Not only are the sound audible and clear, you may not need a disc jockey for your child’s birthday party, as songs can be played via Bluetooth.”

He added, “anywhere you are within your speaker’s reach, you can just play any song of your choice.  You can control what you play without having to leave where you are.”

While making his presentation and demonstrating how the speakers work, Edifier’s Business Development Manager, Abhjeet Patale, stated that technology is the basis of Edifier. “Most people behind Edifier are technology and sound people. Such people include the company’s Chief Executive Officer, Wendong Anya and founder of pure Sound, Phil Jones,” he stressed.