FORD Motor Company has said that Nigeria remained the biggest market share for its products, thus, announcing that 70 per cent of the company’s range of vehicles expected to be sold in the country from next year would be equipped with EcoBoost engines to further reduce their fuel consumption.

Making this disclosure to journalists during the company’s media parley in Lagos, few days ago, Ford’s Regional Sales and Marketing Manager, Sub Saharan Africa, Ezio Tuniz, said the move to introduce the EcoBoost engines was because of the outcome of the company’s pilot scheme it had last year in the country with its two all-new engines- the 1.6 litre EcoBoost and the 2.0 litre EcoBoost engines respectively.

According to him, the Nigerian market share for the company has been phenomenon since its entry into the auto market some decades ago.

He said that Nigeria accounted for about 40 per cent market share of vehicles sold by the Ford group, from 2010 to 2011, and eight per cent last year despite the challenges in the nation’s auto industry.

Tuniz added that the company has been pursuing multiple technologies and working with its dealer partners to find affordable means to create safer, more fuel-efficient quality products that consumers desire and value.

He pointed out that the company’s presence in the country was not only to make profit but also to offer excellent service delivery, especially in the after-sale services to its numerous consumers.

He however assured that the company would continue to bolster its business relationship with its distributors in the country- Coscharis Motors Limited and Ford Briscoe to get more penetration into the nation’s auto industry.

“Ford has established an excellent business supported by Ranger. The main focus of our marketing plan is to continue to market the Ford brand as full-line manufacturer with a full range of products, sales, and service.

“Our current product line up is stronger as ever. From B-size Ford Figo to the Escape and Explorer SUV to our Built Ford Tough Ford Ranger trucks.

“Ford offers a full range of vehicles, in every segment, to meet a variety of customer needs.

“In addition to offering a full-line of segment – leading products, we’re continuing to promote efforts of our dealers in expanding their networks, as well as, increased service and parts availability now that the Parts Distribution Centre in Dubai is serving Sub Saharan Africa.

“We’re also continuing to focus on strengthening our connections and communications with consumers and increased our community involvement and overall presence in the market,” Tuniz added.