Emirates extends shirt sponsorship deal with Real Madrid 
EMIRATES Airlines and Real Madrid have announced a new agreement granting the airline a prestigious five-year shirt sponsorship of the club until the end of the 2017/2018 season.
The announcement was made by Chairman and Chief Executive, Emirates Airline & Group, Sheikh Ahmed bin Saeed Al Maktoum, and Real Madrid President, Florentino Perez, at the Santiago Bernabéu Stadium.
The newly branded kit was introduced shortly after the announcement, and the white jersey will be worn by players like Cristiano Ronaldo, Sergio Ramos, Iker Casillas and Karim Benzema.
The ‘Fly Emirates’ logo will appear on the front of Real Madrid’s playing and training kits, but the new agreement also containing a number of additional hospitality rights, including a branded VIP Lounge at the stadium, additional player access and further advertising rights.
Emirates will also continue to enjoy highly visible branding at Santiago Bernabéu Stadium.
“The announcement of our shirt sponsorship propels our relationship with Real Madrid to a whole new level. Aligning ourselves with an international powerhouse like Real Madrid helps to amplify our brand message by creating more meaningful connections with sports fans around the world. In this case, we are engaging with one of the largest fan-bases in the world,” said Sheikh Ahmed.
“Today, we are entering a new era as Emirates will become the Real Madrid shirt sponsor for the next five seasons, putting its signature brand name on our jerseys. This strategic alliance will have worldwide reach because our organisations touch millions and have a massive following. We are confident about what the future holds for our two global brands who see no obstacles and we are both passionate about leading the way in everything that we do,” said Florentino Perez.
Emirates’ football sponsorship portfolio includes a number of high profile teams and events including FIFA, Arsenal FC, AC Milan, Paris Saint Germain (PSG), Hamburger SV, Olympiacos FC, Arsenal Soccer Schools Dubai, The Emirates Cup and Zain Saudi Professional League.
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