GRACE Omaleye Folashade, has emerged as the first female winner in the ongoing entertainment pocketful Legend Real Deal National Consumer Promotion. Folashade is a 25-year-old bar owner from Ekiti State, but her name popped up during the second raffle draw held at the Lesukka Events Centre, Port Harcourt, Rivers State last week.
She will be joining seven other male consumers for the next batch of Legends who will be shopping for items of up to a million naira in value in one of the biggest shopping malls in Dubai, in the United Arab Emirates.
The excited lady said: “Even when posters were on the walls of my bar, I didn’t expect that I will win. Though I drank from bottles of Legend and sent in my entries just like any other person, I was so delighted when I received the call that I have been chosen as one of the lucky winners that will travel to Dubai and shop for a million naira!”
Folashade’s worries about an international passport was allayed by Mr. Funso Ayeni, Senior Brand Manager, Legend, Nigerian Breweries Plc,: “The lucky consumers’ trip to Dubai is an all expense paid. Just like we got international passports for some of those that embarked on the first Dubai trip, we will also get international passports for Grace and any other consumer that does not have one.”
Another winner, Emuejevoke Oputu, a banker in Port Harcourt who was unaware of the ongoing promotion, emerged the lucky individual whose ticket was picked at the venue of the draw. He would join others for the Legend Dubai unique shopping experience. There were other raffle draws for consumers present at the bar as Chika Egbogu won a BlackBerry handset while Paul Umeh went home with the 130 litre refrigerator. Uba Ananaba won a 32 inch LG TV
In a related development, the first set of winners in the ongoing Legend Real Deal promotion, have since returned to Nigeria after a three-day tour of Dubai, United Arab Emirates with sweet tales of their trip. The seven lucky winners that had emerged were Uchechukwu Dennis Chukwu, Nwabuoke Ikechukwu Ambrose, Oluwabusuyi Kelvin Olubusuyi and Solomon Okoro Ike. Others are John Akoji, as well as Temitope Ogunyemi and Austin Nwakaife. They had travelled to Dubai on Friday, May 17 empty-handed, but returned to Lagos on Monday, May 20, 2013, each with a luggage full of gift items, ranging from the luxurious to the bizarre.
According to the rules of the promo, each winner had only one minute, during which he can amass as many items of their choice as possible, as long as it does not go above the value of N1 million. This first phase of the Unique Shopping Experience took place at Deira City Mall, Dubai.
At a special media parley to welcome them, Mr.Temitope Ogunyemi, who was the first to shop said: “I never wanted to go out that night because I was a little depressed as a result of long traffic. I called a friend of mine and we went to De Dems Park. People were drinking Legend Extra Stout and I chose to drink it so as not to spoil the fun. And that bottle of Legend won me this trip to Dubai. Ogunyemi returned with ‘42’ Inch LG LED TV, a ‘32’ inch Toshiba LED TV, a projector, and a couple of other expensive items.
The winners were also taken on a tour of important sites in Dubai. He said: “We had a lot of fun, wined and dined at exquisite places like Chinese and Brazilian restaurants. We also visited a lot of interesting places such as the Dubai Gold Shop, the frontage of the Sheik’s Palace, the museum and many other exciting places. My last words for all lovers of Legend Extra Stout is that stay with the Real Deal’.
Another lucky consumer, Mr Austin Nwakaife, said, “It all started when my wife suggested that we should spend some time outside that Friday night, and my friend, who was around insisted we go to De Dems Park where the Legend Extra Stout promo was being held. When I didn’t win a TV or fridge I left the place in annoyance. I was trying to get a cab to my house when my friend came to drag me that I have won a trip to Dubai. I told him to leave me alone that I had never won anything in my life, but he dragged me to the venue of the promo. Even the bouncers helped him in dragging me inside. And there they told me I won.”
He used his 60 seconds very judiciously by picking a couple of expensive electronic such a ‘42’ Inch Toshiba LED TV, Home Theatre, phones.
According to Ayeni, “The brand conceived the Dubai Unique Shopping Experience as a consumer reward scheme for the brand’s teeming loyal consumers. He said, “Legend has consistently achieved higher volume sales and is now the fastest growing stout brand in the Nigerian alcoholic beverage market. Our consumers made it possible because, without their support and patronage, we would not be where we are today.
“Legend promised to take 25 consumers that emerge from the transparent raffle draws to Dubai to shop for items at the biggest shopping mall in Dubai. Right now, seven of them have gone to Dubai for the shopping, and they have experienced Dubai. We will still stage more raffle draws where the remainder of the lucky consumers will emerge in a transparent manner. At this stage, I can only advise consumers to continue consuming Legend Extra Stout for this unique opportunity of shopping for items worth N1 million.”
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