HAVING established itself as a leading record label and artiste management company in the country, Audu Maikori led Chocolate City is gradually looking beyond Nigeria. As part of recent pan-continental expansion, the entertainment company has announced the commencement of operations in Kenya, one of the key markets for music and entertainment in Africa.
According to the company’s Vice President M.I Abaga, the official launch holds today in Nairobi, Kenya.
“It will take place at the prestigious Museum Hill in Nairobi, Kenya. Our aim is to create a platform for the growth and expansion of East African music and foster more mutually beneficial collaborations with other African sub-regions.”
As part of its expansion strategy, the label has already signed Kenyan act Victoria Kimani, who features M.I on her sophomore single Oya.
“Victoria Kimani is amazing, she’s got a great vibe and ready to work,very hardworking and she’s just good”, M.I said.
The Kenya launch will also see the official unveiling of a partnership between Chocolate City and Adrenalive, the organisers of The Mingle, which will feature the birth of new music festivals, concerts, and art culture in East Africa. The inaugural event from the series of concerts dubbed Boobaataa Festival will be in July.
Billed to perform at the event are M.I, Victoria Kimani, who will be supported by some of the hottest talent in Kenya. Top Chocolate City executives will also be in attendance.
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