THE musical reality TV show, MTN Project Fame West Africa, is set to gather the best of the sub-region’s talents for its 2013 contest. Auditions will hold in Accra, Freetown and then, Benin, Calabar, Ibadan, Ilorin and Port Harcourt. The audition train ends in Lagos, in June. Monrovia hosted the first audition yesterday.
In addition, the sponsors of the show, MTN, has put a lot of effort to make sure each of the audition cities has a taste of stardom as arrangements have been made to hold an ‘All-Stars Concert’, prior to the auditions, in each city.
Remarkably, under six years, the musical talent reality show has been the most productive in terms participants who made it to stardom.
The most recent were the Kukere crooner, Iyanya Mbuk, Praiz, who has re-invented the passion for Rhythm and Blues in Africa, as well as Chidinma, who just won the KORA Award for Best Female West Africa act and Kesse, who is also doing well in Ghana.
This season, the entire West African sub-region will have the opportunity to see these stars perform in the most thrilling concerts that are expected to inspire and entertain other aspiring talents and all fun-seekers in the sub region.
Meanwhile, thousands of youths have started registering for the audition, through dedicated websites and mobile short codes, as a testimony of the show’s appeal to the age group.
The General Manager, Consumer Marketing, MTN, Kola Oyeyemi, said the reality show is, basically, meant to empower West African youths ‘in line with the brand’s philosophy of enriching lives’.
There are many examples of this life-enriching philosophy, spread across several offerings. That is the reason the mobile telecommunications company has been able to sustain its human development initiatives for very long time, with an admirable number of ordinary citizens who have suddenly become super-stars.
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