FOR the nation’s auto industry to attain the unprecedented optimal level, the need for greater competition among the various automobile dealers in the country must be enhanced.
Consequently, this was exactly what happened when Stallion Motors Nigeria Limited formally announced securing the distributorship rights of Nissan vehicle brands in the country.
The move to re-award the Nissan rights in Nigeria to Stallion Motors may not be unconnected with the failure of both SCOA Motors Nigeria Limited and CFAO CICA Nigeria Limited to clinch the deal.
Speaking at the inauguration of Stallion Nissan Motors Nigeria in Lagos, few days ago, the Group Managing Director of Stallion Motors Nigeria Limited, Parvir Singh, said the acquisition of the Nissan rights was part of the company’s long time investment in the country.
According to him, the acquisition of the additional distributorship was also part of the company’s objective to key into the transformation agenda of the Federal Government, with a commitment to play a role to position the private sector as the engine of growth.
He said the partnership with Nissan would further give the company a cutting edge as a force to reckon with in the nation’s automotive industry.
Parvir explained that it was a significant milestone achievement in the history of Stallion Group since it commenced auto business in the country four decades ago.
He however assured lovers of Nissan products in the country that the company has marked out marketing strategy that will ensure that Nissan vehicles made prominence in the country, especially in the after-sale services segment.
“You would have observed since the commencement of Stallion operations in Nigeria some four decades ago, the growth indices of the Stallion Group together with our contribution to the local economy speaks for itself.
“Without mincing words, you would agree that we have contributed immensely to the growth and development of Nigeria’s economy,” Parvir added.
For the General Manager, Nissan Sub Sahara Africa Regional Office, Jimmy Dando, the new partnership with Stallion Motors heralded a commitment to strong representation in the country, adding that Nigeria, as a country, was a key market that is expected to deliver significant growth and contribution to Nissan’s global mid-term plan, known as Nissan Power88.’
According to him, African automotive market has continue to promises sustainable prospects for growth over the coming years.
Dando pointed out that Nigeria remained NISSAN target market as it prepared to increase its market share in the continent, especially with the high population and investment clime.
“Our Africa plans include the increase of our share from the current 7.9 per cent share in Africa, to double that, through new model introductions, brand building and retail network expansion,” he said
“The partnership with Stallion Motors will help us achieve these objectives. We are pleased to be working with a strong team in Nigeria, who is able to understand and serve our customers and respond to a complex market,” Dando added.
He however announced that Nissan would be storming the Nigerian auto industry with seven new fleets that are specially made for the Nigerian market beginning from July.
The new fleets include: NV 350 Urban, Almera, Sentra, Teana, TIIDA, new Nissan Pathfinder and Murano.
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