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Wednesday, November 04, 2009              

Etisalat, RIM launch BlackBerry solution in Nigeria

ETISALAT Nigeria and Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) have announced the launch of the BlackBerry(r) solution for Etisalat in Nigeria.

The BlackBerry solution brings together industry-leading smartphones, software and services to provide powerful and easy-to-use email, phone, calendar, web and multimedia applications, as well as access to thousands of other mobile business and lifestyle applications.

Etisalat customers in Nigeria will now be able to enjoy the enhanced freedom and productivity benefits of using the latest high end BlackBerry(r) smartphones to stay connected to people and information on the go.

"We are thrilled to embark on a partnership with Etisalat Nigeria and look forward to working with them to bring truly powerful mobile solutions to the Nigerian market," said Babar Khan, CEO of Emitac Mobile Solutions (EMS), RIM's strategic channel partner.

"We are committed to supporting Etisalat Nigeria in introducing the latest BlackBerry products and services and to staying at the forefront of mobile technology."

Mark Guibert, vice president of Corporate Marketing at RIM added: "RIM is very pleased to be introducing the latest BlackBerry solutions for both businesses and consumers through Etisalat in Nigeria. BlackBerry smartphones are the top choice for people who want a stylish and easy-to-use smartphone that can help them stay connected, productive and entertained while they are on the move."

According to Wael Ammar, chief marketing officer of Etisalat Nigeria, Etisalat was delighted to deliver the latest business and lifestyle enhancing solutions in Nigeria. "We are excited to be able to introduce the very latest Blackberry smartphones to the Nigerian market. We pride ourselves on our dynamic and innovative products and services and the introduction of Blackberry services so soon after our commercial launch is further evidence of this."

Speaking further, Wael said, "the new Blackberry service from Etisalat will provide a definite boost to the quality of communication in Nigeria and also further reinforce Etisalat's pedigree as a superior provider of performance enhancement services for the business and lifestyle needs of our customers."

At launch, Etisalat will offer the latest in Blackberry smartphones, the BlackBerry(r) Curve(tm) 8900 and BlackBerry(r) Bold(tm). Both are exceptional smartphones with built-in Wi-Fi(r) support and advanced multimedia capabilities.

The BlackBerry Bold smartphone offers business professionals and power users impressive functionality and performance in an intuitive and stylish design. The BlackBerry Bold comes with tri-band support for HSDPA high-speed networks around the world and includes integrated GPS and Wi-Fi, as well as a rich set of multimedia capabilities. Featuring a lustrous black exterior, satin chrome finished frame and stylish leatherette backplate, the BlackBerry Bold is a symbol of accomplishment and aspiration.

The BlackBerry Curve 8900, in addition to a sleek, stylish design, includes a large, vivid display - the highest resolution available on a BlackBerry smartphone - as well as a 512MHz next generation processor for fast and responsive performance. The handset's advanced multimedia capabilities include a 3.2-megapixel camera with image stabilisation, digital zoom, flash and the ability to record video and play video, a music player, a 3.5mm stereo headset jack and headset and a hot-swappable microSD/SDHC memory card slot with a 256MB card inserted. With support for memory cards up to 16GB, customers can carry, capture and enjoy more of their music, pictures and video anywhere they go.

"The new BlackBerry Curve 8900 features a compact and refined design that looks and feels great. It gives you everything you need to stay connected and entertained," said Mark Guibert, vice president, corporate marketing, Research In Motion.

"With rich multimedia capabilities, exceptional mobile email and messaging features, enhanced Web browsing, a premium phone and easy access to social networking communities, including Facebook(r), Flickr(r), and MySpace.com(r), the BlackBerry Curve 8900 helps you make the most of a busy lifestyle that spans well beyond normal business hours."

 
 

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