Firm unveils loyalty programme to reward consumers

Makers of Ruzu herbal bitters, A2W Nigeria Limited, has launched an initiative called helping lives aimed at rewarding consumer brand loyalty, noting that the move seeks to ensure many consumers emerge millionaires in the country.

The Managing Director, A2W, Deolu Akinyemi, said the loyalty programme which would run for the next ten years, had already seen its loyal and esteemed consumers across the country being rewarded during its pre-launch exercise in the past one month.

Akinyemi during the launch of the initiative said: “All you have to do is create a loyalty plan managed by the helping life initiative where people can have the opportunity to win up to 1 million by buying a bottle. We have been doing the pre-launching for a month and even with the launch, we have given people the opportunity to earn cash rewards at the first level and as we speak, two people are one step away from being millionaires.

“We are here today launching the new initiative called helping lives, an initiative we have created because of the veracity of the Nigerian product we are driving called Ruzu herbal bitters, it is a medical and herbal product. It is a product that deals with stroke, hormonal imbalance, infertility and other diseases. We are going viral with this product because we want to ensure that everywhere in Nigeria and the world has access to this miracle product.”