Be sensitive, responsible, NBC urges radio broadcasters
THE National Broadcasting Commission (NBC) has called on radio broadcasters to recognise the power they have and exercise such with great responsibility and sensitivity.
In a message yesterday to mark World Radio Day with the theme “Radio in Times of Emergency and Disaster”, the Commission urged radio broadcasters to produce programmes that present radio as a lifeline during emergencies and help to empower people in devastated communities, aside providing the citizenry with information that would empower them, give them a means of livelihood and sense of dignity.
The broadcast regulator described the theme as very relevant to Nigeria in the face of mindless killing of innocent Nigerians by a misguided sect, known as Boko Haram, as well as perennial floods, which together have continued to devastate homes and farmlands and create millions of internally displaced persons in Nigeria.
Get the latest news delivered straight to your inbox every day of the week. Stay informed with the Guardian’s leading coverage of Nigerian and world news, business, technology and sports.
1 Comments
Radio is the use of radio waves is to carry information, such as sound, by systematically modulating some property of electromagnetic energy waves transmitted through space, such as their amplitude, frequency, phase, or pulse width
The ultimate goal of the media is to inform, educate and entertain, and in most cases to bring to light the policies of the government. The radio is the cheapest media type and as such has a wide media coverage. With the trying time in Nigeria it is the sole responsibility of any radio establishment to gear up as patriotic Nigerians and disseminate information through effective programmes. Like it or not, information is key and radio serves as a life line during emergencies and help empower people in devastated communities just as the broadcast commission urged. finally an effective broadcaster should posses the following qualities
1. Good posture, To improve your on-radio voice and develop a persona, School Report recommends you “find an alert and comfortable position that signals to your body you are in work mode.”
2. Be natural, encourages broadcasters to just be themselves. Personalities should not be forced—and, they should be developed over time
3. Remember the Mic, treating the microphone “as a human ear.” Speaking directly into the microphone can make it easier for the audience to hear you (which is the most important part of broadcasting).
OGUNNUBI ABIODUN TOBI 300L MASS COMMUNICATION CALEB UNIVERSITY
We will review and take appropriate action.