Toyota, BMW, Mercedes-Benz emerge world’s most valuable auto brand in 2015
THE latest yearly Interbrand survey of global brands has revealed Toyota, BMW and Mercedes-Benz as first three world’s most valuable auto brand in 2015.
While Toyota finished sixthseeing its estimated brand value rose 16 per cent to US$49.04 billion sliding behind Apple, Google, Coca-Cola, Microsoft and IBM, BMW and Mercedes-Benz are on number 11 and 12 respectively.
Meanwhile, Nissan was the top improver, its brand value rising a huge 19 percent to a new US$9.08b, climbing from 56th position in 2014 to 49th in the 2014 results.
German giant Volkswagen saw its brand value drop, falling nine per cent to US$12.54b for a new ranking of 35th among the world’s overall top brands. That result is a step back from its 2014 showing, with the Volkswagen brand – excluding the larger Volkswagen Group’s subsidiary marques – achieving a value gain of 23 percent to US$13.7b over 2013, climbing from 34th to 31st.
BMW brand rose up the ladder by nine percent to US$37.21billion, following Toyota in 11th place, while Mercedes-Benz follows closely, improving by seven percent to US$37.71billion to hold down 12th.
Honda brand stood at 19th position with a six percent gain for a new value of US$22.97 billion., while Ford, Hyundai and Audi followed tightly at 38th, 39th and 44th, improving one place each against the 2014 table. The brands improved by six percent (US$11.57b), eight percent (US$11.29b) and five percent (US$10.32b) separately.
Porsche sees 12 per cent, $US8.05billon improvement, Kia five percent, US$5.66billion, Chevrolet two per cent, US$5.13b, followed by Land Rover 14 per cent, US$5.10billion and Mini, a new entrant in the top 100 with a brand value of US$4.23b at 98th position.
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