‘StarTimes’ Deal With Bundesliga Will Deepen Nigeria’s Sports Market’

THE Public Relations Manager at NTA Star-TV Network, Mr. Israel Bolaji has revealed that the main purpose of their five-year deal to exclusively show all the Bundesliga top German league football live in Nigeria is to deepen the country’s sports market.

According to Bolaji, with stars like Frank Ribéry and Philipp Lahm in action for heavyweight clubs like Bayern Munich, Borussia Dortmund, Bayer Leverkusen, the Bundesliga being the number one football league globally in the world in terms of average attendance, can outclass other European leagues in Nigeria in terms of popularity.

The Bundesliga is watched on television in over 200 countries globally. The league also boasts some of the most expensive players in the world in the squad of its top teams so it would definitely bring a lot of excitement to Nigerians,” Bolaji explained.

He said the season will begin in the first week of August and matches will be broadcast live on all sports channels including, Sports World Football, Sports Premium HD, Sports Premium, Sports 2, Sports Life and Sports Focus Bolaji also announced a “Win a Trip” promo as part of Startimes grand plan to mark its fifth year anniversary in Nigeria.

The promo, which kicked off on Saturday, July 18, 2015, will give opportunities to 10 lucky StarTimes subscribers to enjoy all-expense paid trips to Germany to watch and enjoy the thrills and sporting actions of the German Bundesliga football.

To qualify, a StarTimes subscriber should recharge for two months and get 50 per cent discount on the second month while new customers within the period can also do the same and participate in the promo.

Bolaji was also enthused that with the promo everyone can be a winner. “While ten lucky people will have the opportunity to travel for free to Germany, everybody else can get 50 per cent discount upon recharge.

Not only that, there are lots of other prizes to be won, including digital TV sets with in-built decoders, 2.5KVA generating sets, Solar 5 android mobile phones and other gift items.

Everybody can win something. The promo will run till end of September.” Bolaji stated that as a mark of honour for customers, “we decided to organise this landmark engagement and content to cheer up our customers in recognition of their support for us in the last five years in Nigeria.

Customers can participate both on our digital terrestrial and satellite platforms — StarTimes and Star Dish TV. “As a family brand, StarTimes is interested in providing as much entertainment and engagement for subscribers and as it kicks off its fifth year anniversary, it is happy to announce something remarkable to its Subscribers. It is new; it is big; it is overwhelming. It’s the Bundesliga game.”