Tiffany Amber, Vlisco In Perfect Match With Ariel

WHAT better way to preserve fabric colour and texture in the washing machine than with a premium detergent brand?

This statement was made recently in Lagos as Procter& Gamble announced the launch of Ariel Automatic powder to help Nigerians experience brilliant stain removal in one wash with their automatic washing machines.

The event was the grand launch of Ariel Automatic powder at the prestigious Intercontinental Hotel in Victoria Island, where models also hit the runway in a colourful fashion show, to parade the compatibility of the detergent with different fabrics.

Partnering with leading fashion designer, Folake Folarin-Coker, the launch of new Ariel Automatic unveiled an exclusive, cutting-edge washable line under her Tiffany Amber label, inspired by Ariel and the ‘Perfect Match’ concept.

Ariel has decades of experience in the research and development of washing machine detergents and the new product is recommended by LG, the number one washing machine manufacturer in Nigeria.

“I am proud to be associated with a global, leading brand that is also conscious of trends in African fashion. My designs have always reflected an eclectic mix of European and African influences, and with this line, these are combined in an expression of ‘the perfect match.’ Thanks to the brand, I can also be confident that these garments will stay beautiful for longer, even as they are washed and cared for at home,” said Folarin-Coker.

Ariel has also partnered with the Vlisco Group’s Woodin brand to understand trends in African fabrics and thereby deliver cleaning that also protects and enhances the continent’s unique style.

“The Woodin brand is inspired by African culture and it is constantly evolving to define a new African fashion identity. We are excited to partner with Ariel to deliver our fans a cleaning solution that can keep their treasured Vlisco fabrics beautiful,” said Adaeze Alilonu, Marketing Manager, Vlisco Fabrics.

Speaking at the event, P&G Nigeria Commercial and Brand Director, Ehinomen Enekabor, said:
“Ariel’s partnership with Ms Coker and with Vlisco Fabrics enables us to stay abreast of current industry trends in textile and fabric innovation, where imagination and technology combine to produce exciting new fashions. This further strengthens our ability to deliver Nigerians a product that will be the perfect match for their styles.”

Explaining further on the brand’s ingenuity, Jeanne du Plessis, Communications Manager, Ariel, Sub-Saharan Africa, said that Ariel Automatic is designed, not just to clean the fabric but also to protect and enhance it.

Ariel Research and Development Manager, Patience N’Kamba Makenga wowed the audience with live demonstrations of the new Ariel Automatic’s performance, with its superior cleaning and stain-removal and how it helps to protect and enhance fabrics.

Models confidently strutted the runway in fabrics and styles ranging from African prints to Duchess satin, silk, rayon and other floaty fabrics, to express the compatibility of their clothes with the premium brand.
Every fabric, every design, done in Ariel colours, tells a story.