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itel soccer fest: A celebration of sportmanship on Nigerian campuses

By Dolapo Joy
14 March 2024   |   2:50 am
In a whirlwind of excitement and sportsmanship, itel Nigeria recently embarked on a thrilling campus activation journey

In a whirlwind of excitement and sportsmanship, itel Nigeria recently embarked on a thrilling campus activation journey, bringing the passion of football to the heart of three prestigious tertiary institutions across Nigeria. With a sports-themed event titled ‘itel Soccer Fest,’ the brand aimed not only to entertain but also to connect with the vibrant energy of young Nigerians.

The universities chosen to host this electrifying event were Federal University, Dutsin-Ma in Katsina State, Bayero University in Kano State, and the University of Ilorin in Kwara State. From the moment itel Soccer Fest kicked off, it was clear that this was more than just a game – it was an experience that united students in the spirit of teamwork, competition, and camaraderie.

Students from various departments and backgrounds eagerly participated in friendly matches, showcasing their football skills while cheering on their respective teams. The atmosphere was electric, with cheers and laughter echoing across the campus grounds as goals were scored and victories celebrated.

Speaking about the initiative, itel Nigeria’s Marketing Manager, Oke Umurhohwo, emphasized the brand’s commitment to the youth: “At itel, we believe in the power of young people to drive positive change and shape the future. Our goal is to make life easier for them by providing innovative and affordable technology solutions that enhance their experiences and empower their aspirations.”

Beyond the football matches, itel Soccer Fest offered an array of engaging activities, including halftime entertainment, interactive booths showcasing itel’s latest smartphones, and exciting giveaways. Lucky winners walked away with brand-new itel devices, adding an extra layer of excitement to an already thrilling event.

The impact of itel Soccer Fest extended beyond the campus grounds, resonating with students long after the final whistle blew. Through this activation, itel Nigeria reaffirmed its position as a youthful and aspiring brand, deeply invested in the dreams and aspirations of young Nigerians.

As the sun set on each university campus, itel Soccer Fest left behind a legacy of unity, joy, and unforgettable memories. With the success of this event, itel Nigeria continues to champion the spirit of youthfulness and innovation, paving the way for a brighter future for the next generation.

In the words of itel’s Marketing Manager, “We are not just a brand – we are a movement. Together with the youth of Nigeria, we are on a journey to make dreams a reality and create a better tomorrow for all.”

Itel Soccer Fest may have come to an end, but its impact will live on, inspiring young minds to dream big, play hard, and kick goals both on and off the field.

3 Comments

  • Author’s gravatar

    NONSENSE!!!!!!!”!!!!!!!!!!!!!!!!!!!!!!!!”!!””
    NIGERIANS proved all the prophets of doom WRONG. If you are a true daughter or son of Nigeria, please put your hands together and clap for yourself. According to Charles Ketting – “The world hates change, yet it is the only thing that bring on progress.” Furthermore, please uncook a cold one and share a glass or two with your love one. Cheers. Nigerians want and need PROGRESS. They voted for CHANGE. Sai Baba, Sai Buhari. Nigeria saecula saeculorum.

  • Author’s gravatar

    Guardian I bet meant to publish this before the election was won & lost…just putting it into context. It is a lag, relevance wise to where Nigerians are today. We are happy that we voted, it counts, the election is credible and there is peace in the land from the atlantic ocean to the sahel savannah. We thank God.

  • Author’s gravatar

    Well written warning for us to heed violence especially in light of foolish utterances allegedly made this week by people who should know better. These warnings are not just for these elections but to help us remain TRULY and DEEPLY united as a nation. we still the April 11 elections in 2 days.

    I’d like to connect another point made with a simmering related issue that has been stated in the past.

    The Igbos are perhaps the ethnic group that suffered the most from Nigerian civil war for obvious reasons but they have also raised claims of genocide relating to the war and several targeted mass killings of Igbos in the North. A few times in recent years I have stumbled on discourse of Igbos demanding an apology from a government as well as compensation but much more sadly for me as an avid reader of history, is the near non-existence of well circulated documentation of the Nigerian Civil war in both publication and film. Worst still, is that it’s still a topic ‘not to be discussed’ like a taboo and treated as if it never happened. Our students know far more about the history (civil wars and ethnic growth) of other countries than they know of Nigeria’s similar past.

    I daresay that until we teach and inform our youths of the price paid to enjoy the platform they have now i.e. document and teach about our civil war and other nationalistic issues swept under the carpet; until they (and we) know and understand the origin of ethnic divide they cannot fathom; until the issues sensitive to Igbos are brought to light, discussed and dealt with as a nation, it will be difficult to start the healing process. We need to seal many assumptions that developed well embedded fault-lines that have unnecessarily fractured many relationships with the Igbos over the years and will keep rearing their heads when anything from personal relationships to politics, appointments, leadership and revenue sharing is discussed.

    We need to learn from history and not forget ours.